CAN BEAUTY DO BETTER - FOR BOTH YOUR SKIN AND THE PLANET?
This challenge drove our founders, Theresa Carbonel and Coney Avellana, to start Ellana Cosmetics in 2007. It all began with skin-loving, high-performance makeup: the biggest challenge for people with delicate, reactive skin.
Our bestselling Ellana Loose Mineral Foundation is an ode to this ethos: it’s formulated with gentle ingredients for skin health, and packaged in environmentally-friendly paper sachets and refillable jars.
Today, Ellana continues to respond to customer needs by formulating everything you need from top to bottom. Every product is designed to do more and be better. Our goal is to improve your skin, your health, and your quality of life.
Thanks to this commitment, Ellana is loved by hundreds of thousands all over the world.
Make it better.
We’re constantly obsessing over how we can make products better: from our formulas, to packaging, to overall performance.We only use high-quality ingredients that are proven to be safe for all.
Make it with less.
Less is more. We try to formulate with as few, carefully-selected ingredients as possible. By not diluting our products with unnecessary ingredients, we ensure that our formulas keep their promises.In skin care, this means no fillers and more potent ingredients. In makeup, this means intense pigmentation & buildable coverage.A little goes a long way. A small amount is all you need. Better for you, and better value too!
Make it last.
Our formulas are designed to be long-lasting- even in the tropics. That means less time touching up and more time enjoying life.
Make it easy to use.
We love using our fingers as makeup tools so we’ve formulated our products to be easy to apply. Want to use your tools? Great! Want to use your fingers instead? Even better. Your skin, your choice.
Make it multi.
We formulate multipurpose products to address more than one skin need at a time.At Ellana, we don’t just create products for the sake of creating products. We make sure that everything we make truly fulfills a variety of needs.
Make it kind to all.
We never test on animals and are completely vegan. We source ingredients ethically, and work only with groups who uphold good manufacturing practices (GMP standards): no child labor, no environmentally unsound practices, and we work hard to be as sustainable as possible.
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